“Low-income holidaymakers” are the perfect art audience. There’s something very evocative about the British seaside experience. This show is modelled on the failed winter wonderlands they build every December that get shut down by trading standards – where they charge £20 to look at some alsatians with antlers taped to their heads towing a sleigh made from a skip. Essentially this is a theme park that Lawrence Llewelyn Bowen would endorse. The advantage of putting art in a small seaside town is you’re only competing with donkeys.I think a museum is a bad place to look at art; the worst context for art is other art.
The art market certainly doesn’t encourage creativity. Like most markets it rewards being able to reliably deliver recognisable product on a regular basis. Which isn’t necessarily a recipe for exciting art. I heard someone on the radio, it might even have been Richard Ashcroft, say: “It’s not art unless it has the potential to be a disaster.”