China’s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

Considering that private telephones of almost any kind were nonexistent until the late 1980s and private ownership of a car only became possible in the mid-1990s, considering that the streets of Beijing, Shanghai, and most Chinese cities are thronging with people driving cars and using smartphones, considering that Shenzhen did not exist as an actual city in 1985, and that there were donkey carts on the streets of PuDong in Shanghai until the mid-1990s, we ought to ask ourselves what happened that made such a fast transformation possible? What is the commercial infrastructure that made it happen? What is the psychology of the hundreds of millions of people, like Ms. Yan, who have experienced a rocket trip from poverty to posh, from feudalism to Fendi?


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